YOUR EXECUTIVE PARTNER · HELSINKI

KARINA

Know who
to call.

We're not just another creative agency.

We're a trusted partner who thinks outside the box, spots opportunities and finds solutions to even the most challenging projects.

Commercial thinking. Creative vision. Connections that make a difference.

Years of experience, proven expertise and relationships built on trust are the foundation of KARINA.

We plan and execute events, develop creative marketing concepts, build strategic partnerships and connect the right people. We turn ideas into action and deliver projects from concept to completion, without compromising on quality.

Your Executive Partner.

Need support with a special project, finding the right talent, opening the right doors or making something extraordinary happen?

We're your trusted partner, even when your needs don't fit into a traditional service category.

Tell us what you need. We'll make it happen.

Parisian architecture and an ornate street lantern
An ice-blue silk gown and burgundy velvet heels on stone steps
A candlelit dinner table with guests, red dahlias and champagne coupes
Burgundy vintage rotary telephone
A burgundy envelope sealed with a KARINA wax seal, tied with burgundy satin ribbon

Not everything fits
in a box.

Services

What we do

Strategy & Execution

Partnerships, Events & Creative

Campaigns, brand experiences and strategic partnerships that bring ideas to life and create new opportunities.

  • Events & experiences
  • Creative marketing & campaigns
  • Brand partnerships & sponsorships
  • PR, visibility & brand activations
  • Content concepts & collaborations
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People & Connections

People & Talent

Connecting the right people with productions, brands and opportunities through experience, instinct and a trusted network.

  • TV & media productions
  • Talent sourcing & casting
  • Hosts & presenters
  • Creator collaborations
  • Talent booking & brand ambassadors
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Beyond the ordinary

Not every assignment fits a ready-made mould. And it doesn't have to.

You name it. We figure it out.

Tell us what you need

Do you need a trusted partner for a special project, a contact that's hard to reach, the right person for the job, or a solution to a situation where no standard service exists?

We work as your personal Executive Partner on extraordinary assignments too. We put our experience, creativity and wide networks to work — finding the right people, opening doors and getting things done.

Whether it's exploring a new opportunity, an international project, a special arrangement or a completely new kind of idea, we're happy to work out how it can be done.

  • Confidentially.
  • Personally.
  • Without unnecessary middlemen.
Sanna, founder of KARINA, black and white portrait

Bonjour,
I'm Sanna.

Powerhouse. People person. Creative thinker.

Paris → Helsinki

I love people, meaningful connections and fascinating stories. To me, networking isn't about exchanging business cards. It's about genuine connections, trust and relationships built over the years. I'm inspired by fresh ideas and what can happen when the right people come together.

I'm also a commercially minded thinker and, above all, a doer. Sales, client relationships and business development are among my strengths. I spot opportunities, connect the right people and turn ideas into action. I thrive where plans become reality and action delivers results.

My background spans sales and business development, project management, media, television, entertainment, events, creative marketing, social media, talent management and brand partnerships. I've negotiated deals, developed concepts, built brand visibility and taken projects from the initial idea all the way through to execution.

KARINA was born from a desire to bring together the experience, expertise and network I've built over the years under one roof. I want to bring more meaningful, impactful work to the market: bold concepts, genuine connections and collaborations that leave a lasting impression.

I believe you shouldn't have to choose between meaningful work and commercial success. At their best, they go hand in hand and make each other stronger.

But my story didn't begin in an office.

Before my current career, I worked as a professional dancer. While living in Paris, inspired by Anna Karina, I started using the name Sanna Karina. Years later, it became the name of my own agency.

I'm curious, I love a challenge and I don't sit around waiting for opportunities to come my way. I'm driven by bringing people together, building something new and making even the seemingly impossible possible.

I believe the best results come from commercial instinct, creativity, strong relationships and the courage to do things a little differently.

Creative mindset. Commercial instinct. Connecting people is in my DNA.

Et voilà. A new chapter.

KARINA. KNOW WHO TO CALL.

Read my story
A sunlit Mediterranean street

I don't do ordinary.

I spot opportunities, connect the dots and make things happen.

Strong ideas need the right people and someone who can deliver. I bring commercial thinking, a trusted network and hands-on execution to campaigns, events, media productions and partnerships.

KARINA

Tell me what you want to achieve.

À bientôt.

Sanna Karina · Founder

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